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Daymond John

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Daymond John
John in 2023
Born
Daymond Garfield John

(1969-02-23) February 23, 1969 (age 55)
New York City, U.S.
Occupations
  • Businessman
  • investor
  • television personality
  • author
Known forCEO and founder of FUBU
Spouse
Heather Taras
​
(m. 2018)​
Children3
Websitedaymondjohn.com

Daymond Garfield John[1] (born February 23, 1969) is an American businessman, investor, and television personality. He is best known as an investor on the ABC reality television series Shark Tank. As well as being the founder, president, and chief executive officer of FUBU, John is the founder of The Shark Group.

Early life

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John was born February 23, 1969, in Brooklyn, New York City,[2] but grew up in the Hollis neighborhood of Queens and attended Catholic school for seven years.[3][4] He began working at the age of 10, when his parents divorced; one early job entailed handing out flyers for $2 ($8.38 in 2023)[5] an hour.[6][7] In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit.[8] After graduating from high school, he started a commuter van service and waited tables at Red Lobster.[3][6] When John was 16, his mother had a boyfriend, an attorney, whom he considered a stepfather and mentor.[9]

Career

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FUBU

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John started FUBU in his mother's house in Hollis, Queens.[10] When John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.[11]

Wool ski hats with their tops tied off with fishing line were popular at the time, and John noticed them being sold for $20, which he considered overpriced.[12] He went home and sewed about 90 hats with his next-door neighbor.[13] They sold their homemade hats for $10 each on the corner of Jamaica Avenue and made $800 in a single day in 1992.[14][15] After the hats, they began selling screen-printed T-shirts. To break into the market, they sold on consignment and at large events around the Northeast.[10] To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.[16]

In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts.[15] They loaned about 10 of the hockey jerseys out to rappers for their music videos for two years and got product placements in about 30 videos.[17][18] John related that due to these placements, they were being perceived as a large and visible clothing brand, and stores started requesting their products.[10] In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign.[19] Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.[16][20]

In 1994, John and his business partners received $300,000 in retailers' orders at the Las Vegas fashion trade show Magic.[10] Needing capital to make the products, John and his mother obtained a second mortgage on their house—a strategy John would later decline to recommend, as he had risked losing ownership of the house.[10][17] After being turned down by 26 or 27 banks for a loan, his mother used the last of their money to take out an advertisement in The New York Times.[10][17] As a result of the ad, FUBU made a deal with Samsung Textiles, allowing them to complete their orders.[10][17]

FUBU has earned over $6 billion in global sales.[21]

FUBU is featured at the Smithsonian's National Museum of African-American History and Culture.[22]

Shark Tank

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John and the sharks of Shark Tank in 2024.

In 2009, John received a call from Mark Burnett asking him to join the cast of ABC's new reality business show Shark Tank, which gives entrepreneurs the opportunity to pitch their businesses to investors, or "Sharks" in the hopes of receiving an investment. Shark Tank completed its 15th season in May 2024.[23] John has invested $8,567,000 of his own money in Shark Tank companies as of May 12, 2017.[24][25][26][27] His favorite investments on record by 2015 were Al "Bubba" Baker's boneless ribs and Bombas socks.[28] Shark Tank has won 5 Emmy Awards and has been nominated 25 times.[29] The show won Outstanding Reality Program from 2012 to 2014.[30]

On Season 5 of Shark Tank, John invested in Bubba's-Q Boneless Ribs on and helped grow the company from $154,000 in sales to $16 million in 3 years.[31] In 2017, Bubba's-Q Boneless Ribs partnered up with Carl's Jr. to create the limited-edition Baby Back Rib Burger.[31] The LA Times published an article in 2023 regarding the owner of Bubba-Q's great dissatisfaction in dealing with John and his investment company.[32] John also made a unique deal with 15-year-old Moziah "Mo" Bridges, owner of Mo's Bows. John decided not to invest in Mo's Bows but instead to mentor the young entrepreneur.[33][34] The company would eventually take on a seven-figure licensing partnership with the NBA to create bow ties that use the teams' logos.[35]

On Season 6 of the show, John invested in Bombas socks. For every pair of socks sold, the company donates a pair to someone in need.[36][37] Following his investment, total sales for the company increased from $450,000 in the first nine months to $12 million.[38] As of May 2023, it is the best-selling Shark Tank product of all time, with $1.3 billion in cumulative sales according to Sony Pictures Television.[39] He also invested in Sun-Staches, which would subsequently make $4.2 million in sales.[31][40]

The Shark Group

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John is the CEO and founder of The Shark Group, a brand management and consulting firm.[41] The Shark Group has received four Webby Awards and a nomination for their work on Black Entrepreneurs Day.[42][43]

Consulting and speaking

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John has become a public speaker.[44] He is also a brand ambassador for the e-commerce company Shopify.[45]

In 2021, he signed a deal with Audible.[46]

Next Level Success

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In 2015, John co-founded Daymond John's Success Formula, a program designed to teach business owners and entrepreneurs how to start and grow their business.[47]

In September 2019, Daymond John's Success Formula[48] rebranded to Next Level Success.[49]

One of the organizations the program works with is the Network for Teaching Entrepreneurship.[50]

The program offers a $1,500 scholarship to two students a year. This scholarship is given in hopes to inspire a new generation of entrepreneurs.

Other appearances

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In 2018 John appeared on Joey's World Tour, a YouTube channel devoted to fast food reviews.[51]

In 2022, John competed in season eight of The Masked Singer as "Fortune Teller" who rode in a fortune teller machine-type vehicle. He was eliminated on "TV Theme Night" alongside Christopher Knight, Mike Lookinland, and Barry Williams as "Mummies".

John was a guest narrator at Disney's Candlelight Processional from December 7–9, 2022.[52]

Publications

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John has released five books: Display of Power, The Brand Within, The Power of Broke, Rise and Grind and 'Powershift'.

  • Display of Power[53] is written by Daymond John with New York Times best-selling collaborator, Daniel Paisner.[54] Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of their generation.[54]
  • The Brand Within: The Power of Branding from Birth to the Boardroom (2010),[55] examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.[56]
  • The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage was written by John in 2016.[57] John features various success stories from entrepreneurs such as Kevin Plank, Steve Aoki, Gigi Butler and Mo Bridges.[58] The Power of Broke appeared on the Wall Street Journal[58] and New York Times[59] bestseller lists, and received an NAACP Image Award for Outstanding Instructional Literary Work.[60]
  • Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life was released in January 2018.[61] Rise and Grind became a New York Times and Wall Street Journal best-seller.[62][63]
  • Little Daymond Learns to Earn was released in March 2023. Little Daymond became a New York Times best-seller.[64]

Awards and recognition

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John is a New York Times and Wall Street Journal best-selling author.[65][66]

John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain's New York Business Forty Under Forty Award, Ernst & Young's New York Entrepreneur of the Year Award, the Brandeis University International Business School's Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).[16][24][67][68][69]

In 2015, President Obama appointed John to the Presidential Ambassadors for Global Entrepreneurship initiative to promote underserved entrepreneurs.[70]

Bibliography

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  • Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle (Naked Ink, 2007) ISBN 978-1595558534
  • The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Publishing, 2010) ISBN 978-0982596210
  • The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage, with Daniel Paisne (Crown Business, 2016) ISBN 978-1101903599
  • Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life, with Daniel Paisne (Currency, 2018) ISBN 978-0804189958

Personal life

[edit]

John admitted that he was an absentee husband during his first marriage, telling a CNBC reporter that his wife "literally saw me on TV more than she saw me in person".[2] He attributed his absence from his wife and children to a combination of work and socializing.[2]

In 2018, John married Heather Taras, his second wife, with whom he has a daughter. He has two daughters from his first marriage.[2][71][72]

John is dyslexic.[73]

In April 2017, John was diagnosed with stage II thyroid cancer.[74] John successfully underwent surgery to remove the cancerous nodule.

John is Catholic.[75][76]

Philanthropy

[edit]

John is on the Board of Overseers and volunteer as a host or judge at NFTE events.[77][78] NFTE is a global organization with chapters in 12 countries that teaches the value of entrepreneurship and core competencies to students in low income areas.[79]

Louis Farrakhan comments

[edit]

After attending the funeral for DMX, John posted a message to Twitter praising Louis Farrakhan:

"What a powerful speech from Minister Louis Farrakhan...His deep understanding of the Bible and respect for other people's religions was truly inspiring".[80]

John garnered instant backlash as people brought up Farrakhan's history of anti-Semitism and John immediately apologized and tweeted:

"In regards to my tweet regarding DMXs funeral, my comments on Minister Farrakhan were only related to what I just witnessed tonight, unbeknownst to his prior stances...As someone who was fortunate enough to have a step dad of the Jewish faith, I do not condone and never would condone any anti Semitic, prejudice or any remarks of hatred. The prior tweet will be removed to avoid further pain and confusion to anyone who has felt hurt in the past by any negative comments of his."

He deleted his previous tweet.[81][82][83][84]

Filmography

[edit]

References

[edit]
  1. ^ Glader, Sue. "Daymond John, Entrepreneur". The Yale Center for Dyslexia & Creativity. Archived from the original on December 5, 2017.
  2. ^ a b c d Clifford, Catherine (November 22, 2016), "Right as 'Shark Tank' investor Daymond John became really rich, he lost everything", CNBC website, archived from the original on November 23, 2016, retrieved March 13, 2018
  3. ^ a b Gault, Ylonda. "40 Under 40: Daymond John, 28]". Crain's New York. Archived from the original on August 16, 2017.
  4. ^ Richards, Richard Feloni, Daniel. "Before Daymond John became a millionaire investor on 'Shark Tank,' he was waiting tables at Red Lobster and talking his way onto LL Cool J's music video sets". Business Insider. Retrieved May 18, 2021.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ^ "$2 in 1979 → 2023 | Inflation Calculator". www.in2013dollars.com.
  6. ^ a b "From waiting tables at Red Lobster to a $300 million fortune: the rags-to-riches story of Daymond John". Business Insider. Retrieved July 10, 2018.
  7. ^ "From waiting tables at Red Lobster to a $300 million fortune: the rags-to-riches story of Daymond John". BusinessInsider.com (Axel Springer SE). Retrieved March 21, 2017.
  8. ^ "Daymond John]". TheHistoryMakers.com. September 16, 2003. Archived from the original on June 13, 2011. Retrieved April 27, 2011.{{cite web}}: CS1 maint: unfit URL (link)
  9. ^ "Daymond John | The New York Times Best-Selling Author, FUBU Founder and Shark Tank "Shark" On How to Transform Any Situation, Close Any Deal, and Achieve Any Outcome". The ThriveTime Show. September 25, 2020. Retrieved April 9, 2022.
  10. ^ a b c d e f g Harrison, J. D. (October 7, 2014), "When we were small: FUBU", The Washington Post website, ISSN 0190-8286, archived from the original on October 8, 2014, retrieved December 9, 2017
  11. ^ "'Shark Tank' investor Daymond John explains how his mom helped FUBU become a $350 million company". BusinessInsider.com (Axel Springer SE). Archived from the original on March 22, 2017. Retrieved March 21, 2017.
  12. ^ Kaufman, Leslie. "Trying to Stay True to the Streets". The New York Times. March 14, 1999.
  13. ^ "Daymond John: Streets Ahead of the Rest". The Independent. July 18, 2002.
  14. ^ Alleyne, Sonia (August 2010). "Backtalk with Daymond John". Black Enterprise. 41: 144 – via Academic Search Premier.
  15. ^ a b "Daymond John". Shark Tank official website, original version (ABC). Archived from the original on September 5, 2009.
  16. ^ a b c Ferriss, Tim. The Making of Fubu - An Interview with Daymond John The 4-Hour Workweek Blog. April 7, 2011.
  17. ^ a b c d Lee, Ellen (August 7, 2012), "How FUBU Founder Daymond John Conquered Urban Fashion", CNBC website, archived from the original on September 6, 2013, retrieved March 21, 2017
  18. ^ "Shark Tank's Daymond John Surfaces with Digestible Tips for Entrepreneurs". QuickBooks. February 20, 2015. Retrieved July 18, 2018.
  19. ^ Webster, Nancy Colton. "FUBU: Daymond John". Advertising Age. June 28, 1999.
  20. ^ "Entrepreneurs Aim to Become Big Names". Sarasota Herald-Tribune. July 27, 2001.
  21. ^ "From waiting tables at Red Lobster to a $300 million fortune: the rags-to-riches story of Daymond John". BusinessInsider.com (Axel Springer SE). Retrieved December 10, 2017.
  22. ^ "FUBU is featured in The Smithsonian's National Museum of African-Ameri". DaymondJohn.com. Retrieved March 21, 2017.
  23. ^ "Shark Tank: Season 15". Rotten Tomatoes. Retrieved September 24, 2024.
  24. ^ a b Daymond John Archived July 20, 2011, at the Wayback Machine. Great Black Speakers.
  25. ^ Roose, Kevin. From Shark Tank Co-Host, A Dose of Reality for Start-Ups. The New York Times. April 5, 2011.
  26. ^ 'Shark Tank's' Daymond John Quicker To Go for Jugular These Days Archived April 4, 2011, at the Wayback Machine. Creators.
  27. ^ "Daymond John's Shark Tank track record". Sharkalytics. Retrieved July 23, 2018.
  28. ^ "These are 'Shark Tank' star Daymond John's favorite investments". BusinessInsider.com (Axel Springer SE). Retrieved March 21, 2017.
  29. ^ "Shark Tank". Television Academy. Retrieved July 27, 2018.
  30. ^ "Site Search". Television Academy. Retrieved March 21, 2017.
  31. ^ a b c Daymond John, Shark Tank host, FUBU founder. Sharkalytics.
  32. ^ "Ex-NFL player thought 'Shark Tank' would launch his barbecue empire. It became a nightmare, he says". Los Angeles Times. May 18, 2023. Retrieved January 15, 2024.
  33. ^ "Meet the 13-year-old CEO who built a $200,000 business and is mentored by Daymond John". Business Insider. Retrieved July 9, 2018.
  34. ^ "5 of Daymond John's Most Profitable 'Shark Tank' Deals". Inc.com. June 7, 2017. Retrieved July 9, 2018.
  35. ^ "Meet the 13-year-old CEO who built a $200,000 business and is mentored by Daymond John". Business Insider. Retrieved July 27, 2018.
  36. ^ "About Us". Bombas. Retrieved July 18, 2018.
  37. ^ "Q&A: Entrepreneurs behind the socks company Bombas share career advice". ABC News. August 2, 2017. Retrieved July 18, 2018.
  38. ^ "How Bombas Socks Survived the 'Shark Tank'". SUCCESS. September 9, 2016. Retrieved July 18, 2018.
  39. ^ Levin, Gary (October 30, 2023). "The new list of best-selling 'Shark Tank' products of all time". USA Today. Retrieved September 24, 2024.
  40. ^ Clifford, Catherine (April 15, 2017). "How Daymond John's 'biggest deal ever' on 'Shark Tank' went from $154,000 to $16 million in sales". CNBC. Retrieved July 18, 2018.
  41. ^ "'Shark' Daymond John Wrapped His Apparel Brand In Hip-Hop Mystique". Investor's Business Daily. May 15, 2017. Retrieved January 4, 2018.
  42. ^ "Black Entrepreneurs Day". Webby Awards. Retrieved November 20, 2024.
  43. ^ "Daymond John's Black Entrepreneurs Day". Webby Awards. Retrieved September 26, 2024.
  44. ^ Klara, Robert. Daymond John: Swimming With a Shark (Q&A). AdWeek. April 4, 2011.
  45. ^ "Shark Tank's Daymond John Partners with Shopify". Shopify's Ecommerce Blog - Ecommerce News, Online Store Tips & More. Retrieved January 24, 2016.
  46. ^ White, Peter (February 2, 2021). "'Shark Tank' Star Daymond John Signs First-Look Deal With Audible". Deadline. Retrieved February 3, 2021.
  47. ^ "6 Big-Name Entrepreneurs Who Share Their Secrets". Retrieved May 3, 2018.
  48. ^ "Shark Tank's Daymond John is a no-show at his 'Success Formula' business seminars". Dallas News. September 29, 2017. Retrieved September 9, 2021.
  49. ^ "Daymond John: Story Of The People's Shark". July 6, 2021. Retrieved September 9, 2021.
  50. ^ Lazar, Shira (April 24, 2012). "Daymond John on Engaging Young Entrepreneurs and Building a Better Business". Retrieved May 3, 2018.
  51. ^ Carl's Jr.® Baby Back Rib Burger Review Ft. The Shark Tank's Daymond John!, May 22, 2017, retrieved May 8, 2023
  52. ^ "'Candlelight Processional' returns to EPCOT this holiday season with new celebrity narrators". WFTV. October 4, 2022. Retrieved September 27, 2024.
  53. ^ John, Daymond; Paisner, Daniel (March 24, 2015). Display of power : how FUBU changed a world of fashion, branding, and lifestyle. Franklin, Tennessee. ISBN 9781939447678. OCLC 898925544.{{cite book}}: CS1 maint: location missing publisher (link)
  54. ^ a b "Nonfiction Book Review: Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle by Daymond John, Author, Daniel Paisner, With Naked Ink $24.99 (223p) ISBN 978-1-59555-853-4". PublishersWeekly.com. Retrieved August 1, 2018.
  55. ^ John, Daymond; Paisner, Daniel (2010). The brand within : the power of branding from birth to the boardroom. New York, N.Y.: Display of Power Pub. ISBN 9780982596210. OCLC 526069434.
  56. ^ Cramer, James (April 1, 2010). The Brand Within: The Power of Branding from Birth to the Boardroom. New York, N.Y.: Display of Power Publishing, Inc. ISBN 9780982596210.
  57. ^ John, Daymond; Paisner, Daniel (2016). The power of broke : how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage (First ed.). New York. ISBN 9781101903599. OCLC 919041663.{{cite book}}: CS1 maint: location missing publisher (link)
  58. ^ a b "Best-Selling Books Week Ended Feb. 7". Wall Street Journal. February 11, 2016. ISSN 0099-9660. Retrieved August 17, 2018.
  59. ^ "Advice, How-To & Miscellaneous Books - Best Sellers - February 7, 2016 - The New York Times". The New York Times. Retrieved August 17, 2018.
  60. ^ "Rise and Grind by Daymond John, Daniel Paisner | PenguinRandomHouse.com". PenguinRandomhouse.com. Retrieved August 17, 2018.
  61. ^ John, Daymond; Paisner, Daniel (2018). Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life (First ed.). New York. ISBN 9780804189958. OCLC 1001564003.{{cite book}}: CS1 maint: location missing publisher (link)
  62. ^ "Business Books - Best Sellers - February 11, 2018 - The New York Times". The New York Times. Retrieved August 22, 2018.
  63. ^ "Best-Selling Books Week Ended Jan. 28". Wall Street Journal. February 2, 2018. ISSN 0099-9660. Retrieved August 22, 2018.
  64. ^ Berger, Emanuel (March 7, 2023). "Little Daymond Learns to Earn". Penguin Random House Retail. Retrieved May 31, 2023.
  65. ^ "Best-Selling Books Week Ended Jan. 28". Wall Street Journal. February 2, 2018. ISSN 0099-9660. Retrieved July 2, 2018.
  66. ^ "Business Books - Best Sellers - March 11, 2018 - The New York Times". The New York Times. Retrieved July 2, 2018.
  67. ^ McDonough, Kevin. Inspiring Night with Essence Awards. Record-Journal. June 2, 1999.
  68. ^ #25: Daymond John. Crains New York Business.
  69. ^ Nance-Nash, Sheryl. FUBU Founder Daymond John Stages His Next Act. Daily Finance. July 24, 2010.
  70. ^ Pedersen, Erik (September 19, 2017). "'Shark Tank's Daymond John Inks With Gersh". Deadline. Retrieved December 21, 2017.
  71. ^ "StackPath".
  72. ^ "Daymond John's Wedding: 'Shark Tank' Star Marries Heather Taras in Private Ceremony (EXCLUSIVE)". September 28, 2018.
  73. ^ "'Shark Tank' investor Daymond John explains how his dyslexia helped shape him into an entrepreneur". BusinessInsider.com (Axel Springer SE). Retrieved December 29, 2015.
  74. ^ Gomez, Patricia (May 10, 2017). "Shark Tank's Daymond John Opens Up About His Private Cancer Battle — and How He Caught the Disease Early". People. Retrieved May 10, 2017. ...says John, 48.
  75. ^ John, Daymond (April 11, 2021). "Picture". Facebook. Retrieved May 18, 2021.
  76. ^ John, Daymond (April 1, 2018). "Picture". Facebook. Retrieved May 18, 2021.
  77. ^ Lazar, Shira (April 24, 2012). "Daymond John on Engaging Young Entrepreneurs and Building a Better Business". Entrepreneur. Retrieved January 18, 2018.
  78. ^ "» Board Leadership". nfte.com. Retrieved January 18, 2018.
  79. ^ "» Our Programs". nfte.com. Retrieved January 18, 2018.
  80. ^ "'Shark Tank' Star Daymond John Apologizes, Deletes Tweet Praising Louis Farrakhan at DMX Funeral". The Wrap. April 25, 2021. Archived from the original on April 26, 2021. Retrieved August 28, 2021.
  81. ^ McCarthy, Tyler (April 26, 2021). "'Shark Tank' star Daymond John catches backlash for tweet praising Louis Farrakhan's speech at DMX's funeral". Fox News. Retrieved April 29, 2021.
  82. ^ ""Shark Tank" Star Apologizes for Tweet Praising Farrakhan". Jewish Journal. April 26, 2021. Retrieved April 29, 2021.
  83. ^ "'Shark Tank' Star Daymond John Apologizes, Deletes Tweet Praising Louis Farrakhan at DMX Funeral". www.msn.com. Retrieved April 29, 2021.
  84. ^ "'Shark Tank' Star Daymond John Apologizes After Receiving Backlash For Praising Minister Louis Farrakhan In Now-Deleted Tweet". Atlanta Black Star. April 27, 2021. Retrieved April 29, 2021.
  85. ^ "Daymond John". IMDb.
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