Mobage
 | This article needs additional citations for verification. (December 2024) |
 Mobile App Developers | |
| Available in | Japanese |
|---|---|
| Owner | DeNA |
| URL | mbga |
| Launched | 7 February 2006 (as Mobage Town) 28 March 2011 (as Mobage) |
| Current status | Active |
Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.
History
[edit]In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.[1][2]
On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the Mobage name.[citation needed]
On August 9, 2018, the English website was reportedly shut down for unknown reasons.[citation needed]
Reception
[edit]The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]
References
[edit]- ^ Jordan, Jon (15 December 2010). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android". wpocketgamer.com. Retrieved 1 March 2024.
- ^ "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 6 December 2014. Retrieved 24 June 2016.
- ^ "Mobage is now pronounced DeNA (D-N-A)!".
- ^ "DeNA drops Mobage branding". 2 October 2014.
- ^ "Mobage".
- ^ Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
- ^ "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. 26 July 2011.