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Promotion (song)

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"Promotion"
Song by ¥$ and Future
from the album Vultures 2
ReleasedAugust 3, 2024
Length2:38
LabelYZY
Songwriter(s)
Producer(s)

"Promotion" is a song by the American hip hop superduo ¥$, composed of rapper Kanye West and singer Ty Dolla Sign, from their second studio album, Vultures 2 (2024). The song features vocals from Future. Prior to the song's release, Adin Ross previewed a snippet in July 2024. The song noticeably became Future's 200th Billboard Hot 100 entry.

Background and composition

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On July 23, 2024, American influencer Adin Ross shared a snippet of "Promotion", revealing rapper Future's appearance.[1] At a concert in August, Ty Dolla Sign mistakenly said that Vultures 2 topped the US Billboard 200 prior to a performance of the song.[2] "Promotion" includes synthesizer tones and drum machine sounds, with emphasis on reverb and sparse vocal samples.[3] During the songs outro, West references his hit single "Good Life" (2007), rapping "Like we always do at this..."[4][5]

The song was initially recorded in 2021 as a Future song featuring Ty Dolla Sign, titled "Gorgeous", which contained additional lines from each artist and different, Chinese classical-inspired production. The song was shelved until it was brought to West in 2023, and was reworked during the Vultures 1 recording sessions in Japan. On the released version, the original hi-hats can be faintly heard during Future's parts, as the audio bled through the channels during recording; this is also true for fellow Vultures 2 track "Forever Rolling" as heard during American rapper Lil Baby's verse.

Reception

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"Promotion" was met with generally negative reviews from music critics. Writing for Slant Magazine, Paul Attard felt that West is not bothered with the song and called it "too-cutesy".[6] Gabriel Bras Nevares of HotNewHipHop was highly critical of the production, seeing the synth tones and drums as among the most generic work of 2024.[3] In a positive review at Billboard, Michael Saponara wrote that the song features West's strongest performance on the album as he utilizes his "Midas touch" and also praised Future's appearance.[5]

Charts

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Chart performance for "Promotion"
Chart (2024) Peak
position
Canada (Canadian Hot 100)[7] 80
Global 200 (Billboard)[8] 138
New Zealand Hot Singles (RMNZ)[9] 5
UK Singles (OCC)[10] 94
UK Indie (OCC)[11] 34
US Billboard Hot 100[12] 76
US Hot R&B/Hip-Hop Songs (Billboard)[13] 21

References

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  1. ^ Cole, Alexander (July 24, 2024). "Kanye West, Future, & Ty Dolla Sign Collab Gets Previewed By Adin Ross: Listen". HotNewHipHop. Retrieved August 26, 2024.
  2. ^ Moore, Sam (August 13, 2024). "Ty Dolla $ign Mistakenly Celebrates 'Vultures 2' Going No. 1". HipHopDX. Retrieved August 26, 2024.
  3. ^ a b Nevares, Gabriel Bras (August 6, 2024). "Kanye West & Ty Dolla Sign Vultures 2 Album Review". HotNewHipHop. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
  4. ^ Kearse, Stephen (August 14, 2024). "Vultures 2". Pitchfork. Archived from the original on August 14, 2024. Retrieved August 24, 2024.
  5. ^ a b Saponara, Michael (August 5, 2024). "Ye & Ty Dolla $ign's 'Vultures 2' Album: Every Song Ranked From Worst to Best". Billboard. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
  6. ^ Attard, Paul (August 5, 2024). "Kanye West and Ty Dolla $ign Vultures 2 Review: Phoned in and Disconnected". Slant Magazine. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
  7. ^ "Kanye West Chart History (Canadian Hot 100)". Billboard. Retrieved August 26, 2024.
  8. ^ "Kanye West Chart History (Global 200)". Billboard. Retrieved August 26, 2024.
  9. ^ "NZ Hot Singles Chart". Recorded Music NZ. August 12, 2024. Retrieved August 26, 2024.
  10. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved August 26, 2024.
  11. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved August 26, 2024.
  12. ^ "Kanye West Chart History (Hot 100)". Billboard. Retrieved August 26, 2024.
  13. ^ "Kanye West Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved August 26, 2024.
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