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The American Catalog Mailers Association ('ACMA) is the only industry association advocating specifically for catalog marketers. [1]. It is a a nonprofit organization organized under Section501(c) (6) of the Internal Revenue Service code of 1986, headquartered in Washington, DC.

Focus

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As the primary voice for catalogers, ACMA represents the short and long term collective interests of its members. These include:

  • Postal rates, regulations and technical matters
  • Environmental issues
  • Privacy issues [2]
  • Remote sales tax collection
  • Regulatory and congressional relations
  • Innovative business oriented advances or external threats

As needed, the ACMA works with other organizations and associations when its interests align with those of others in related industries.

Membership

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Membership is open to any party with significant interests in the catalog mailing industry. These include:

1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet or by generating traffic into brick and mortar retail stores.

2) Suppliers and service providers to multi-channel retailers including:

  • printers [3][4]
  • paper mills and brokers
  • list providers,
  • cooperative databases, modeling providers,
  • creative agencies,
  • consultants and many others.

History

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The ACMA was formed in 2007, following a massive postal rate hike on catalog mail, which many catalog mailers believed occurred because there was no proper representation of their interests in the political process. [5] [6]

Since its inception, the ACMA has had impact in two postal rate setting processes, testified before Congress and regulatory bodies, and established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.

Leadership

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Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:

  • Chairman - Martin McClanan, Norm Thompson Outfitters / Orchard Brands
  • Immediate Past Chairman - Allen Abbott,, Abbott Consulting
  • Vice Chairman - Brad Darooge, Baudville
  • VP-Secretary - Jim Feinson, Gardeners Supply
  • VP-Membership,Chris Pickering, Gardeners Supply
  • VP-Membership, Jeff Kelly, Infogroup
  • Treasurer, Michael Tate, National Wholesale Company

Additional members of the board of directors include:

  • Terri Alpert, Stony Creek Brands
  • Jonathan Fleishmann, Potpourri Group
  • Louis Geisler, AmeriMark Direct
  • John Haydock, Plow and Hearth
  • Doug Hershey, New Pig Corporation
  • Bruce Jensen, Transcontinental Printing
  • Dave Johnson, Oriental Trading Company
  • Don Landis, Arandell Corporation
  • Chris Paradysz, Paradysz
  • Neil Sexton, Northern Safety
  • Steven Singer, Taylor Corporation
  • Mark Taxel, Positive Promotions
  • Vicki Updike, Miles Kimball
  • James West, Williams-Sonoma
  • Geoff Wolf, J Schmid Assoc.

References

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  1. ^ ""LinkedIn"".
  2. ^ ""Comments to FTC on privacy"" (PDF).
  3. ^ ""Brown Printing Joins ACMA"". "November 11, 2009". {{cite web}}: Check date values in: |date= (help)
  4. ^ ""Arandell Printing is founding member of ACMA"".
  5. ^ ""American Catalog Mailers Association Holds First Meeting". DirectMarketingNews. May 21, 2007.
  6. ^ "Del Franco", "Mark" (May 19, 2007). ""New Kid in Town". "Multichannel Merchant".
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