WMIX (AM)
 | |
| Frequency | 940 kHz |
|---|---|
| Branding | News Talk 940 |
| Programming | |
| Format | Soft Oldies - Adult Standards |
| Affiliations | Westwood One's "America's Best Music" |
| Ownership | |
| Owner |
|
| WDDD-FM, WFRX, WHET, WMIX-FM, WTAO-FM, WVZA | |
| History | |
First air date | 1946 |
Call sign meaning | Mix of musical styles |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 73096 |
| Class | B |
| Power | 5,000 watts days 1,500 watts nights |
Transmitter coordinates | 38°22′14″N 88°55′24″W / 38.37056°N 88.92333°W (day) 38°21′15″N 89°0′29″W / 38.35417°N 89.00806°W (night) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | mywithersradio.com/wmix |
WMIX (940 kHz) is a commercial radio station licensed to Mount Vernon, Illinois. It is owned by Withers Broadcasting with the broadcast license held by the Withers Broadcasting Company of Illinois, LLC. The studios and offices are on Withers Drive. WMIX 940 airs a soft oldies and adult standards radio format. Most programming comes from Westwood One's "America's Best Music" service. It also broadcasts live football and basketball games from Mt. Vernon Township High School.
WMIX is a Class B station. By day it is powered at 5,000 watts. But 940 AM is a Canadian and Mexican clear channel frequency. So at night, to avoid interference with other stations, WMIX reduces power to 1,500 watts and uses a directional antenna with a five-tower array.[2] Programming is also heard on two FM translators, at 96.5 MHz in Mt. Vernon and 93.7 in Fairfield.
History
[edit]The station signed on the air in 1946.[3] It originally was a daytimer, required to go off the air at night. In the 1960s and 70s, it aired a middle of the road (MOR) format, playing popular adult artists with news and sports. It was a network affiliate of the Mutual Broadcasting System.
The station was assigned the call sign "WMIX" by the Federal Communications Commission (FCC).[4] Withers Broadcasting registered the "WMIX" branding as a registered trademark,[5] which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.
In the early 2000s, WMIX broadcast a talk radio format, branded "News Talk 940," plus adult standards music in the evening and overnight.[6] Syndicated talk programming included The Rush Limbaugh Show, The Jim Bohannon Show, plus adult standards music blocks hosted by Chick Watkins, Jeff Rollins and Don K. Reid from Dial Global's "America's Best Music" radio network.[7] The station later decided to end the news/talk programming, instead airing "America's Best Music" around the clock.
Translators
[edit]WMIX programming is also carried on two broadcast translator stations to extend or improve the coverage area of the station.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W229AU | 93.7 FM FM | Fairfield, Illinois | 250 | D | ||
| W243AV | 96.5 FM FM | Mount Vernon, Illinois | 146841 | 210 | D | LMS |
References
[edit]- ^ "Facility Technical Data for WMIX". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WMIX-AM
- ^ Broadcasting Yearbook 1977 page C-65. Retrieved Jan. 2, 2024.
- ^ "Call Sign History". CDBS Public Access Database. U.S. Federal Communications Commission (FCC) Media Bureau. Retrieved January 24, 2012.
- ^ Justia Trademarks: "WMIX - Trademark Details"
- ^ "Station Information Profile". Arbitron. Retrieved January 24, 2012.
- ^ "Air Staff". WMIX 94 AM&FM Radio. Retrieved January 24, 2012.
External links
[edit]- WMIX official website
- Facility details for Facility ID 73096 (WMIX) in the FCC Licensing and Management System
- WMIX in Nielsen Audio's AM station database
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